Web Store Sales Are No Longer a Blind Spot: Appcharge + AppsFlyer Launch Full-Funnel Attribution for Mobile Game Publishers

If you’re running a mobile game in 2025, your monetization strategy probably looks very different than it did a year ago.

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Web stores are no longer a side project - they’re a key revenue stream. But while direct-to-player sales have grown, visibility into those transactions hasn’t kept up.

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Until now.

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We’ve partnered with AppsFlyer to close the gap—bringing full-funnel attribution to mobile game publishers across both in-app and web store environments.

The Problem: Web Store Sales Were Off the Radar

AppsFlyer has long been the go-to for measuring performance across mobile installs and in-app purchases. But purchases made via web stores - including Appcharge-powered stores - weren’t tracked in the same way. That meant:

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• Incomplete LTV data
• Inaccurate ROAS calculations
• Missed opportunities in campaign optimization

In short, publishers were scaling web store revenue—without the tools to measure what was driving it.

The Fix: Complete Visibility Across Mobile and Web

Our new server-to-server (S2S) integration solves this. Appcharge now sends login and purchase events directly from your web store to AppsFlyer. This means:

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• All purchases - mobile and web - are attributed to installs, UA, and re-engagement campaigns
• Your AppsFlyer dashboard now shows the complete customer journey
• You can accurately measure cross-platform LTV and optimize UA spend based on real performance

It’s seamless, secure, and works across the full Appcharge ecosystem, including Payment Links, our solution for driving iOS users to external web checkout pages.

Why It Matters

As the lines between web and app continue to blur, player journeys are becoming more complex - and more valuable. From a rewarded video ad to an external payment link, every touchpoint plays a role in the purchase path. This integration finally makes those connections visible.

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“We partnered with AppsFlyer because of their deep expertise in mobile attribution. This integration gives game studios the insights they need to scale direct-to-player monetization with confidence.” - Maor Sason, CEO of Appcharge.

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“Understanding the full customer journey is essential to optimizing performance and revenue,” added Adam Smart, Product Director of Gaming at AppsFlyer. “Together, Appcharge and AppsFlyer are delivering the visibility developers need in today’s hybrid monetization world.”

What’s Next?

If you’re already using Appcharge, reach out to your account manager to activate the integration. If not - let’s talk. Web stores are only getting more important. And now, you can finally get a unified view of what’s working.

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📖 Read more in VentureBeat’s coverage

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