Turning Web Store Purchases Into Real-World Impact: Introducing Our Partnership with Dots.eco

At Appcharge, we believe direct-to-consumer (DTC) doesn’t just unlock better margins and stronger player relationships - it can also power positive change in the real world.

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That’s why we’ve partnered with Dots.eco, the environmental rewards platform that transforms everyday digital actions into real-world environmental impact.

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Starting today, Appcharge partners can integrate eco-friendly campaigns directly into their web stores, allowing players to support global conservation efforts every time they make a purchase.

How It Works

Players can now contribute to real-world initiatives like planting trees, protecting sea turtles, or removing plastic from the ocean, simply by making in-game purchases via their favorite game’s web store. This adds a new layer of purpose to every transaction, creating a win-win for players, developers, and the planet.

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Purpose-Driven Monetization That Works

This isn’t just good for the environment, it’s good for business too. Take Match Masters by Candivore as an example. By introducing Dots.eco campaigns into their web store, they saw a 40% increase in daily active users (DAU) and a 100% uplift in first-time deposits (FTD) during the activity.

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The takeaway? Players - especially those who haven’t made a purchase before - are more likely to transact when it feels meaningful. Environmental impact isn’t just a feel-good add-on, it’s a proven driver of player engagement and revenue growth.

Small Actions, Big Results

Dots.eco’s track record speaks for itself:

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• 1M+ trees planted
• 850,000+ sea turtles protected
• 700,000+ pounds of plastic removed from oceans

Together, we’re making it easy for game developers to align player engagement with positive global change - without extra operational overhead.

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Ready to turn your web store into a force for good? Get in touch with your account manager.

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