“The Bitten Phone”

Ever wondered what a 30% revenue cut actually looks like? We showed the top 100 people in the mobile gaming world by taking a literal bite out of their phone.

Appcharge builds custom Web Shops for mobile games, letting studios bypass the App Store monopoly and the 30% "Apple & Google Tax".

To break the B2B noise, we created a painful visual metaphor: The Bitten Phone. We turned abstract profit loss into a physical reality, symbolizing the "bite" giants take from every developer's pocket.

The most exclusive circle in tech: the C-Suite of the Top 10 mobile game studios. We bypassed gatekeepers by sending them luxury-packaged, "bitten" iPhones and Pixels.

Finding a shattered, 30% missing screen forced the industry's elite to feel the weight of their lost revenue, right in their hands.Watch the case study.

The Most Aggressive Unboxing in B2B History.

How do you make a Billionaire CEO "feel" a 30% loss? You don't send an email. You source 100 genuine iPhones and Pixels, take them to a laser lab and cut a literal "30% bite" out of every screen.

We re-packaged these shattered devices in their original luxury boxes and hand-delivered them to the Top 100 mobile game CEOs.

We forced the industry's elite to stop looking at spreadsheets and start holding the physical cost of the "Apple & Google Tax" in their hands.

How do you make a Billionaire CEO "feel" a 30% loss? You don't send an email. You source 100 genuine iPhones and Pixels, take them to a laser lab and cut a literal "30% bite" out of every screen.

We re-packaged these shattered devices in their original luxury boxes and hand-delivered them to the Top 100 mobile game CEOs.

We forced the industry's elite to stop looking at spreadsheets and start holding the physical cost of the "Apple & Google Tax" in their hands.

The Hijack the iPhone 17 launch hype by dropping a look a like teaser trolling the entire ecosystem and turning their biggest moment into our loudest statement

We hijacked every strategic access road to Gamescom - by owning the physical path to the world's largest gaming event, we ensured that by the time any CEO reached the convention floor, our stunt was the only thing they were talking about.

We targeted 100 specific individuals - by building a custom intent matrix, we bypassed generic job titles to isolate the actual power-players within the Elite 100 accounts.

This was Zero-Waste Media at its most aggressive - We synced LinkedIn and Facebook to create an omnipresent "Surround Sound" effect, delivering role-specific narratives that followed our targets everywhere.

We targeted 100 specific individuals - by building a custom intent matrix, we bypassed generic job titles to isolate the actual power-players within the Elite 100 accounts.