THE INFLECTION POINT
The Appcharge 2026 Industry Report
Built from $700M+ in DTC transactions across leading mobile games
PAYMENT LINKS
What the data reveals
PAYMENT LINKS
What the data reveals
56%
Of all Payment Links buyers were new to DTC.
Most teams did not see this shift coming
Discover how Payment Links have redefined DTC performance
Web Stores
Web Stores remain the most valuable DTC channel
Web Stores
Web Stores remain the most valuable DTC channel
X0
average purchase value on web stores vs payment links
0%
of web store revenue comes from repeat buyers
See how top teams structure web stores for high value players
Who this report is for
Studio Executives
Monetization Leaders
Product Leaders
Payment Teams
LiveOps Managers
Studio Executives
Monetization Leaders
Product Leaders
Payment Teams
LiveOps Managers
Studio Executives
Monetization Leaders
Product Leaders
Payment Teams
LiveOps Managers
Studio Executives
Monetization Leaders
Product Leaders
Payment Teams
LiveOps Managers
Studio Executives
Monetization Leaders
Product Leaders
Payment Teams
LiveOps Managers
Studio Executives
Monetization Leaders
Product Leaders
Payment Teams
LiveOps Managers
Global behavior
DTC behavior is shaped by regional dynamics
How quickly players return to purchase
How many users progress from first to fifth purchase
Payment Preferences
How players pay globally
US payment method usage (web store transactions 2025)
Share of web store transactions
75%
In the U.S, 3 payment methods drive ~75% of web store revenue (credit cards, Apple Pay, Google Pay)
EU payment method usage (web store transactions 2025)
Share of web store transactions
31%
31% of EU purchases don't use credit cards or Apple/Google wallets.
See what global payment preferences look likeSee what global payment preferences look like
Looking Ahead
What this unlocks for 2026
