# Appcharge > Appcharge helps mobile game publishers sell in-game items directly to their players with branded web stores, global payments, and gamified offers. Boost profits by 35% and build stronger player loyalty with the fastest-growing DTC platform for mobile games. This is the marketing site of Appcharge, a direct-to-consumer (DTC) payments and web store platform for mobile games. The pages below are in English; some pages also have Korean (/ko/...) and Simplified Chinese (/zh-Hans/...) versions. ## Main pages - [Home](https://www.appcharge.com/) - [Why Appcharge](https://www.appcharge.com/why-appcharge) - [About Us](https://www.appcharge.com/company/about-us) - [In the Press](https://www.appcharge.com/company/in-the-press) - [Blog](https://www.appcharge.com/blog) - [Charged](https://www.appcharge.com/charged) - [Careers](https://www.appcharge.com/careers) ## Products - [Web Store](https://www.appcharge.com/products/web-store) - [Payment Links](https://www.appcharge.com/products/payment-links) - [Checkout](https://www.appcharge.com/products/checkout) - [Mobile Payments SDK](https://www.appcharge.com/products/payment-sdk) - [Subscriptions](https://www.appcharge.com/products/subscriptions) - [Merchant of Record](https://www.appcharge.com/products/merchant-of-record) - [Subscriptions V2](https://www.appcharge.com/products/subscriptions-v2) ## Solutions - [Customize Your Web Store](https://www.appcharge.com/solutions/customize-your-web-store) - [Connect your LiveOps](https://www.appcharge.com/solutions/connect-your-live-ops) - [Publisher Dashboard](https://www.appcharge.com/solutions/publisher-dashboard) - [Boost in-app purchases](https://www.appcharge.com/solutions/boost-in-app-purchases) - [Expand player reach](https://www.appcharge.com/solutions/expand-player-reach) ## Seasonality guides - [Black Friday](https://www.appcharge.com/seasonality-guide/black-friday) - [Christmas](https://www.appcharge.com/seasonality-guide/christmas) - [Create a sales strategy](https://www.appcharge.com/seasonality-guide/create-sales-strategy) - [Cyber Monday](https://www.appcharge.com/seasonality-guide/cyber-monday) - [Design for seasonality](https://www.appcharge.com/seasonality-guide/design-for-seasonality) - [Drive players to store](https://www.appcharge.com/seasonality-guide/drive-players-to-store) - [Halloween](https://www.appcharge.com/seasonality-guide/halloween) - [Leverage Appcharge tools](https://www.appcharge.com/seasonality-guide/leverage-appcharge-tools) - [Plan Ahead](https://www.appcharge.com/seasonality-guide/plan-ahead) ## Landing pages - [Newsletter](https://www.appcharge.com/monetization-unlocked/newsletter) - [Payment Links Get Ready](https://www.appcharge.com/payment-links/getready) - [Rockstars of DTC](https://www.appcharge.com/rockstars/dtc) ## Blog - [How We Engineered the Fastest Loading Web Stores in Mobile Gaming](https://www.appcharge.com/blog/how-we-engineered-the-fastest-loading-web-stores-in-mobile-gaming) - [The Slow, Unignorable Rise of the DTC Owner in Mobile Games](https://www.appcharge.com/blog/the-slow-unignorable-rise-of-the-dtc-owner-in-mobile-games) - [DTC Rockstars: Inside Appcharge's Gamescom Booth](https://www.appcharge.com/blog/dtc-rockstars-inside-appcharge-gamescom-booth) - [Appcharge Named Best Payment Service Provider — Three Years Running](https://www.appcharge.com/blog/appcharge-named-best-payment-service-provider-three-years-running) - [How Ludia Scaled DTC to 26% Wallet Share for Jurassic World: The Game in Weeks](https://www.appcharge.com/blog/how-ludia-scaled-dtc-to-26-wallet-share-for-jurassic-world-the-game-in-weeks) - [What $1B in Mobile Game Transactions Reveals About Where Payments Actually Move Revenue](https://www.appcharge.com/blog/what-1-b-in-mobile-game-transactions-reveals-about-where-payments-actually-move-revenue) - [Introducing Checkout 2.0: A Conversion Optimized Checkout for DTC at Scale](https://www.appcharge.com/blog/introducing-checkout-for-dtc-at-scale) - [Making Sense of Google's Payment Programs: ECL, Billing Choice, Level Up, and the Global Model](https://www.appcharge.com/blog/making-sense-of-google-payment-programs-ecl-billing-choice-level-up-and-the-global-model) - [Epic v. Google: Where Things Stand After the Withdrawal](https://www.appcharge.com/blog/epic-v-google-where-things-stand-after-the-withdrawal) - [Epic v. Google: The Settlement Is Off the Table, and That Is Good for Developers](https://www.appcharge.com/blog/epic-v-google-the-settlement-is-off-the-table) - [How Ubisoft Drove 25% DTC Wallet Share for Invincible: Guarding the Globe in Just Two Weeks](https://www.appcharge.com/blog/how-ubisoft-drove-25-dtc-wallet-share-for-invincible-guarding-the-globe-in-just-two-weeks) - ["The Fee Was Never the Story": Appcharge CEO Maor Sason on the $17 Billion DTC Market and What Comes Next](https://www.appcharge.com/blog/gdc-report-2026-maor-sason-interview) - [Apple's Brazil Framework Is Now Live: What Publishers Need to Know](https://www.appcharge.com/blog/apple-brazil-framework-is-now-live-what-publishers-need-to-know) - [Introducing the Appcharge MCP Server](https://www.appcharge.com/blog/introducing-the-appcharge-mcp-server) - [Google Is Shifting Chargeback Costs to Developers. Winning Cases Will Depend on Your Data.](https://www.appcharge.com/blog/google-is-shifting-chargeback-costs-to-developers-winning-cases-will-depend-on-your-data) - [How MGM Slots Live Reached 60% DTC Revenue Share With Appcharge](https://www.appcharge.com/blog/how-mgm-slots-live-reached-60-dtc-revenue-share-with-appcharge) - [The Google-Epic Settlement: Beyond The Headlines](https://www.appcharge.com/blog/the-google-epic-settlement-beyond-the-headlines) - [Appcharge Reaches $1 Billion in Annualized DTC Transaction Volume](https://www.appcharge.com/blog/appcharge-reaches-1-billion-in-annualized-dtc-transaction-volume) - [Introducing Template Studio: A Faster Way to Build and Grow Your Web Store](https://www.appcharge.com/blog/introducing-template-studio) - [Google Just Rewrote the Rules for Android Payments. Here’s What It Means for Game Publishers](https://www.appcharge.com/blog/google-just-rewrote-the-rules-for-android-payments-here-is-what-it-means-for-game-publishers) - [Scaling Europe Podcast: Maor Sason on the Next Era of Mobile Game Monetization](https://www.appcharge.com/blog/scaling-europe-podcast-maor-sason-on-the-next-era-of-mobile-game-monetization) - [What Endfield’s Payment Incident Reveals About the Hidden Risk of DTC Monetization](https://www.appcharge.com/blog/what-endfields-payment-incident-reveals-about-the-hidden-risk-of-dtc-monetization) - [PGC London 2026: Stop Shredding Your Profit!](https://www.appcharge.com/blog/pgc-london-2026-stop-shredding-your-profit) - [How to Run an Accurate A/B Test When Switching a DTC Payments Partner](https://www.appcharge.com/blog/how-to-run-an-accurate-ab-test-when-switching-dtc-partners) - [Inside $700M of Mobile Game DTC Transactions (2026 Report)](https://www.appcharge.com/blog/inside-700-m-of-mobile-game-dtc-transactions-2026-report) - [What Apple’s Brazil Settlement Means for iOS Payments and Web Stores](https://www.appcharge.com/blog/what-apple-brazil-settlement-means-for-ios-payments-and-web-stores) - [Monetization Unlocked: DTC Insights You Won’t Find on Google](https://www.appcharge.com/blog/monetization-unlocked) - [From Friendship to Fast Growth: Inside Appcharge’s Founding Story](https://www.appcharge.com/blog/inside-appcharge-founding-story-deconstructor-of-fun) - [External Payments in Japan: The Fine Print Behind Apple and Google’s Compliance](https://www.appcharge.com/blog/external-payments-in-japan-the-fine-print-behind-apple-and-google-compliance) - [Apple’s Commission Ban Partially Overturned, But Nothing Changes for Developers Yet](https://www.appcharge.com/blog/apple-commission-ban-partially-overturned-but-nothing-changes-for-developers-yet) - [Google’s External Content Links Program: What Publishers Need to Know](https://www.appcharge.com/blog/google-external-content-links-program-what-publishers-need-to-know) - [From Fragmented Stores to a Unified DTC Ecosystem: How Huuuge Reached 35% DTC Share with Appcharge](https://www.appcharge.com/blog/how-huuuge-reached-35-dtc-share-with-appcharge) - [Japan's Mobile Software Competition Act: Legal Implications for Game Publishers](https://www.appcharge.com/blog/japan-mobile-software-competition-act-legal-implications-for-game-publishers) - [Introducing Progress Bar: A Proven Way to Lift Web Store Revenue and Engagement](https://www.appcharge.com/blog/introducing-progress-bar) - [Introducing Parking Domain: A Smarter Way to Bring Non U.S Players Into Your Web Store](https://www.appcharge.com/blog/introducing-parking-domain) - [SB2420 Explained: What Publishers Must Do Before January 1, 2026](https://www.appcharge.com/blog/sb-2420-explained-what-publishers-must-do-before-january-1-2026) - [Appcharge Named a 2026 Game Changer (And Featured Live in Times Square)](https://www.appcharge.com/blog/appcharge-named-a-2026-game-changer) - [Appcharge Expands to Finland: Strengthening Our Presence in the Heart of Mobile Gaming](https://www.appcharge.com/blog/appcharge-expands-to-finland) - [Introducing: Android Payment Links by Appcharge](https://www.appcharge.com/blog/introducing-android-payment-links) - [Appcharge Welcomes David Stelzer as Chief Strategy Officer](https://www.appcharge.com/blog/appcharge-welcomes-david-stelzer-as-chief-strategy-officer) - [After Apple’s Ruling, DTC 2.0 Is Here](https://www.appcharge.com/blog/after-apple-ruling-dtc-2-is-here) - [How Tripledot Built a Scalable, Cross-Studio DTC Ecosystem with Appcharge](https://www.appcharge.com/blog/how-tripledot-built-a-scalable-cross-studio-dtc-ecosystem-with-appcharge) - [Appcharge Voted Best Payment Service Provider — For the Second Year in a Row](https://www.appcharge.com/blog/appcharge-voted-best-payment-service-provider-for-the-second-year-in-a-row) - [Gamescom 2025: How We Made the 30% Bite Impossible to Ignore](https://www.appcharge.com/blog/gamescom-2025-how-we-made-the-30-bite-impossible-to-ignore) - [External Payments Arrive On Android in Europe (Here’s Google's Catch)](https://www.appcharge.com/blog/external-payments-arrive-on-android-in-europe) - [iOS External Payments: What Actually Works](https://www.appcharge.com/blog/ios-external-payments-what-actually-works) - [From $0 to $500M: Building the DTC Infrastructure for the Next Era of Mobile Games](https://www.appcharge.com/blog/from-0-to-500-m-building-the-dtc-infrastructure-for-the-next-era-of-mobile-games) - [Announcing Our $58M Series B: Powering the Direct-to-Consumer Revolution in Mobile App Monetization](https://www.appcharge.com/blog/announcing-our-58-m-series-b) - [Google Opening the Gates: External Payment Links Are Coming to Android in the U.S.](https://www.appcharge.com/blog/google-opening-the-gates-external-payment-links-are-coming-to-android-in-the-u-s) - [The Rolling Offer Effect: 25% More Web Store Depositors, 56% of Store Revenue](https://www.appcharge.com/blog/the-rolling-offer-effect-25-more-web-store-depositors-56-of-store-revenue) - [What $500M in Player Spend Reveals About Game Web Store Monetization.](https://www.appcharge.com/blog/what-500m-in-player-spend-reveals-about-mobile-game-web-stores) - [Turning Web Store Purchases Into Real-World Impact: Introducing Our Partnership with Dots.eco](https://www.appcharge.com/blog/turning-web-store-purchases-into-real-world-impact-introducing-our-partnership-with-dots-eco) - [Introducing AppDirect: APK Distribution and Auto Updates for Sideloaded Games](https://www.appcharge.com/blog/introducing-app-direct-apk-distribution-and-auto-updates-for-sideloaded-games) - [Introducing: Appcharge’s iOS Payments SDK](https://www.appcharge.com/blog/introducing-appcharge-ios-payments-sdk) - [Apple’s June 2025 DMA Response: Real Reform or Just a Repackaged Tax?](https://www.appcharge.com/blog/apple-eu-dma-update-june-2025) - [iOS Payments Just Blew Wide Open - But Who’s Handling Your Finance Ops Now?](https://www.appcharge.com/blog/i-os-payments-just-blew-wide-open-but-who-s-handling-your-finance-ops-now) - [Web Store Sales Are No Longer a Blind Spot: Appcharge + AppsFlyer Launch Full-Funnel Attribution for Mobile Game Publishers](https://www.appcharge.com/blog/appcharge-appsflyer-full-funnel-attribution-for-mobile-game-publishers) - [DTC Evolving Fast After App Store Ruling as Web Shops Alone Leave "A Lot of Untapped Potential on the Table"](https://www.appcharge.com/blog/dtc-evolving-fast-after-app-store-ruling-as-web-shops-alone-leave-a-lot-of-untapped-potential-on-the-table) - [How to Monetize iOS Outside the App Store: Key Takeaways from Our Latest Webinar](https://www.appcharge.com/blog/the-new-ios-payments-landscape) - [Introducing Payment Links: A New Way to Accept Payments In-Game](https://www.appcharge.com/blog/introducing-payment-links) - [The Ruling We’ve Been Waiting For - And What Game Makers Should Do Next](https://www.appcharge.com/blog/the-ruling-weve-been-waiting-for) - [Introducing Live Store Sync: Update Your Web Store Offers In Real Time](https://www.appcharge.com/blog/introducing-live-store-sync) - [This GDC, We Took To The Streets With A Special Billboard Campaign](https://www.appcharge.com/blog/gdc-2025) - [One Size Doesn't Fit All: Appcharge's Approach to Building Pixel Perfect Web Stores](https://www.appcharge.com/blog/pixel-perfect-web-stores) - [Expanding Our Global Footprint: Welcoming Sean Megaw and Jin Woo Hong to Appcharge](https://www.appcharge.com/blog/expanding-our-global-footprint) - [From Singapore to Slovakia, VAT Rates Are Rising: Here’s What Game Studios Need to Know for 2025](https://www.appcharge.com/blog/vat-updates) - [PGC London 2025: A Milestone Event for Appcharge](https://www.appcharge.com/blog/pgc-london-2025) - [Inside our Rebrand: The Vision and Creativity Behind the New Appcharge](https://www.appcharge.com/blog/inside-the-new-appcharge) - [Why Your Players Hate Your Web Store (and How to Fix It)](https://www.appcharge.com/blog/why-your-players-hate-your-web-store-and-how-to-fix-it) - [Beyond The First Purchase: How To Build Web Stores Your Players Love Returning To](https://www.appcharge.com/blog/beyond-the-first-purchase-how-to-build-web-stores-your-players-love-returning-to) - [2024 Was A Breakout Year for DTC - Here Are Our Highlights](https://www.appcharge.com/blog/2024-was-a-breakout-year-for-dtc-here-are-our-highlights) - [Should You Go DTC Now Or Wait For App Store Regulations?](https://www.appcharge.com/blog/should-you-go-dtc-now-or-wait-for-app-store-regulations) - [Announcing our $26 Million Series A, Led by Creandum With Support From Supercell, Play Ventures & Other Leading VCs](https://www.appcharge.com/blog/appcharge-raises-26-million) - [The Rise of Web Stores in Gaming: A Game-Changing Revenue Strategy](https://www.appcharge.com/blog/the-rise-of-web-stores-in-gaming-a-game-changing-revenue-strategy) - [We Analyzed Web Store Adoption Across Top Grossing Mobile Games – Here’s What We Learned](https://www.appcharge.com/blog/mobile-game-web-store-report) - [October 2024 Google Ruling: A New Era of Opportunity for Mobile Game Publishers](https://www.appcharge.com/blog/october-2024-google-ruling-a-new-era-of-opportunity-for-mobile-game-publishers) - [Boat Trips, Saunas and Expert Panels: Appcharge at PGC Helsinki 2024](https://www.appcharge.com/blog/appcharge-at-pgc-helsinki-2024) - [Revolutionizing Mobile Game Monetization: A Conversation with Maor Sason](https://www.appcharge.com/blog/revolutionizing-mobile-game-monetization-a-conversation-with-maor-sason) - [Without These 4 Key Compliance Credentials, You're Risking Your Game's Revenue and Reputation](https://www.appcharge.com/blog/key-compliance-credentials-for-mobile-games) - [Mobidictum interview with Maor Sason, CEO of Appcharge](https://www.appcharge.com/blog/mobidictum-interview-with-maor-sason-ceo-of-appcharge) - [Alternative App Stores Lead the Conversation at Gamescom 2024](https://www.appcharge.com/blog/alternative-app-stores-lead-the-conversation-at-gamescom-2024) - [Appcharge Named Best Payment Service Provider at PocketGamer.biz Mobile Game Awards](https://www.appcharge.com/blog/appcharge-named-best-payment-service-provider-at-pocketgamer-biz-mobile-game-awards) - [This Game Developer Had to Pay $23M After Misreporting Taxes - Here’s How to Avoid The Same Fate](https://www.appcharge.com/blog/sales-tax-compliance-for-mobile-game-publishers) - [Everyone Faces Fraud in Mobile Game Web Stores. But How Do You Fight It, Exactly?](https://www.appcharge.com/blog/everyone-faces-fraud-in-mobile-game-web-stores-but-how-do-you-fight-it-exactly) - [Introducing the Daily Bonus: Increasing Retention and Rewarding Your Players’ Loyalty](https://www.appcharge.com/blog/introducing-the-daily-bonus) - [Launching a Web Store That Doesn't Just Sell, But Thrives: A Go-To-Market Playbook (Part 1)](https://www.appcharge.com/blog/web-store-go-to-market-part-one) - [Merchant of Record vs. Payment Service Provider: A Simple Guide For Mobile Game Developers](https://www.appcharge.com/blog/merchant-of-record-vs-payment-service-provider-a-simple-guide-for-mobile-game-developers) - [4 Creative Strategies For Driving Players to Your Web Store, Inspired by Pokemon GO, Merge Dragons, Candy Crush & Subway Surfers](https://www.appcharge.com/blog/4-creative-strategies-for-driving-players-to-your-web-store) - [Mobile Game Monetization: 4 Tactics to Level Up Your Web Store Sales Funnel](https://www.appcharge.com/blog/mobile-game-monetization-4-tactics-to-level-up-your-web-store-sales-funnel) - [The Appcharge Manifesto](https://www.appcharge.com/blog/the-appcharge-manifesto) - [Web Store Walkthroughs: Pokemon Go by Niantic](https://www.appcharge.com/blog/web-store-walkthroughs-pokemon-go) - [How to Choose a Web Store Platform for Your Mobile Game](https://www.appcharge.com/blog/how-to-choose-a-web-store-platform-for-your-mobile-game) - [Mobile Game Web Stores: Should You Build or Buy Your Tech?](https://www.appcharge.com/blog/mobile-game-web-stores-should-you-build-or-buy-your-tech) - [5 Quick Ways to Boost Your Web Store Revenue](https://www.appcharge.com/blog/5-quick-ways-to-boost-your-web-store-revenue) - [A Perfect Storm: 5 Industry Trends Fueling the Rise of Web Stores](https://www.appcharge.com/blog/a-perfect-storm-5-industry-trends-fueling-the-rise-of-web-stores) - [From Code to Checkout: Tackling the Top 5 Challenges in Crafting Your Game's Web Store](https://www.appcharge.com/blog/from-code-to-checkout-tackling-the-top-5-challenges-in-crafting-your-games-web-store) - [Play it Safe: The Appcharge Approach to Risk Mitigation](https://www.appcharge.com/blog/play-it-safe-the-appcharge-approach-to-risk-mitigation) - [Why Web Stores Offer a Better Deal For Your Mobile Game VIPs](https://www.appcharge.com/blog/why-web-stores-offer-a-better-deal-for-your-mobile-game-vips) - [The Mobile Game Web Store Designer’s Playbook](https://www.appcharge.com/blog/the-mobile-game-web-store-designers-playbook) - [Beyond the App Store: The Future of IAP Monetization](https://www.appcharge.com/blog/beyond-the-app-store-the-future-of-iap-monetization) ## Charged - ["The Old Way Is Over": How Appcharge's Security Chief Is Preparing for the AI Era](https://www.appcharge.com/charged/the-old-way-is-over-how-appcharge-security-chief-is-preparing-for-the-ai-era): Lior Mazor on securing a platform built 80% by AI, the AI agents doing his security team's job around the clock, and why he's stopped waiting for vendors to catch up. - [AI Raised the Bar. That's Why We're Still Hiring.](https://www.appcharge.com/charged/ai-raised-the-bar): While Israeli tech cut thousands of jobs, Appcharge kept hiring. Chief People Officer, Ayelet Knoll, shares why. - [The Notes Between: On Startups, Failure, and the Next Bet](https://www.appcharge.com/charged/the-notes-between): Tomer Shor on eight years building Tunefork, an exit he calls a failure, and the fintech bet he's planning next - [What AI Actually Changed in Our Finance Team](https://www.appcharge.com/charged/what-ai-actually-changed-in-our-finance): From broken Excel sheets to payments analysis, SQL queries, and a live publisher dashboard — a financial controller on what really shifted. ## Developer documentation - [Appcharge Documentation](https://docs.appcharge.com/llms.txt): index of the developer docs (guides, API reference) - [Appcharge Documentation, full text](https://docs.appcharge.com/llms-full.txt): the whole developer docs as one file ## Optional - [Backend Engineer](https://www.appcharge.com/careers/backend-engineer) - [Customer Success Manager, China](https://www.appcharge.com/careers/customer-success-manager-china) - [Customer Success Manager, Japan](https://www.appcharge.com/careers/customer-success-manager-japan) - [Data Analyst](https://www.appcharge.com/careers/data-analyst) - [DevOps Engineer](https://www.appcharge.com/careers/devops-engineer) - [Finance Maneger](https://www.appcharge.com/careers/finance-maneger) - [Onboarding Manager, US](https://www.appcharge.com/careers/onboarding-manager-us) - [QA Automation Tech Lead](https://www.appcharge.com/careers/qa-automation-tech-lead) - [Senior Account Manager, North America](https://www.appcharge.com/careers/senior-account-manager-north-america) - [Senior Controller](https://www.appcharge.com/careers/senior-controller) - [Senior Frontend Engineer](https://www.appcharge.com/careers/senior-frontend-engineer) - [Senior Product Designer](https://www.appcharge.com/careers/senior-product-designer) - [Solution Engineer, Japan](https://www.appcharge.com/careers/solution-engineer-japan) - [Technical Account Manager, Japan](https://www.appcharge.com/careers/technical-account-manager-japan) - [VP R&D](https://www.appcharge.com/careers/vp-rd) - [Logo](https://www.appcharge.com/design-guidelines/logo) - [Color](https://www.appcharge.com/design-guidelines/color) - [Typography](https://www.appcharge.com/design-guidelines/typography) - [Iconography](https://www.appcharge.com/design-guidelines/iconography) - [Brand glow](https://www.appcharge.com/design-guidelines/brand-glow) - [UI Element](https://www.appcharge.com/design-guidelines/ui-element) - [Imagery](https://www.appcharge.com/design-guidelines/imagery) - [Summary](https://www.appcharge.com/design-guidelines/summary) - [Candidate Policy](https://www.appcharge.com/candidatepolicy) - [Cookie Policy](https://www.appcharge.com/cookie-policy) - [クッキーポリシー](https://www.appcharge.com/cookie-policy-jp) - [END USER LICENSE AGREEMENT](https://www.appcharge.com/end-user-license-agreement) - [エンドユーザーライセンス契約](https://www.appcharge.com/end-user-license-agreement-jp) - [Payments Privacy Policy](https://www.appcharge.com/payments-privacy-policy) - [決済プライバシーポリシー](https://www.appcharge.com/payments-privacy-policy-jp) - [Privacy Policy](https://www.appcharge.com/privacy-policy) - [Refund Policy](https://www.appcharge.com/refund-policy) - [返金ポリシー](https://www.appcharge.com/refund-policy-jp) - [特定商取引法に基づく表記](https://www.appcharge.com/scta-jp) - [Website Terms](https://www.appcharge.com/tc)