BRAND ELEMENTS
This is the Appcharge brand, unpacked. Logo, color, type, icons, glow, UI, imagery - every piece that makes us, us. Scroll down to see how it all fits together.
Logo
It all starts with our a. One letter, fully charged.
Appcharge Logo & Symbol Versions
Color
Six colors, equal weight. Each gradient, a different feature.
We have three distinct color categories.
Core colors#272727
#FFFFFF
Accent colors#A033E8
#6CCD3F
#FE7558
#338DE8
#5FE5D9
#F7CE46
Tint colors#34243E
#DDACFF
#F1E0FF
#2C3E24
#C6FFAC
#E4F9DB
#621717
#FEA998
#FFD7CE
#24293E
#ACDDFF
#E3F1FF
#284A47
#AEFCF4
#D0FFFA
#3E3724
#FFED8A
#FFF4C1
GRADIENT COLORS
Typography
Type is never silent. Clean, modern, Gellix.
Gellix is our primary font
Gellix RegularGellix MediumGellix SemiBoldGellix Bold
ALL-CAPS HEADLINES, SEVEN WORDS MAX.
Plus Jakarta is our Google font
Plus Jakarta Sans RegularPlus Jakarta Sans MediumPlus Jakarta Sans SemiBoldPlus Jakarta Sans BoldPlus Jakarta Sans ExtraBold
Iconography
Function by default. Imagery with a glow.
Our Primary Icons
Imagery icons
Glow
Brand glow
A stamp of the brand. A frame for the imagery.
Brand Glow. Shapes & Perspectives
UI Element
The product, on screen. The product, in hand.
Two UI Styles. Floating & In-App
Imagery
Picked for the place. Tuned to the moment.
Imagery
