Color

Six colors, equal weight. Each gradient, a different feature.

We have three distinct color categories.

Core colors#272727

#FFFFFF

Accent colors#A033E8

#6CCD3F

#FE7558

#338DE8

#5FE5D9

#F7CE46

Tint colors#34243E

#DDACFF

#F1E0FF

#2C3E24

#C6FFAC

#E4F9DB

#621717

#FEA998

#FFD7CE

#24293E

#ACDDFF

#E3F1FF

#284A47

#AEFCF4

#D0FFFA

#3E3724

#FFED8A

#FFF4C1

GRADIENT COLORS

BIGGER PRODUCTS,more complex gradients.

Typography

Type is never silent. Clean, modern, Gellix.

Gellix is our primary font

Gellix RegularGellix MediumGellix SemiBoldGellix Bold

ALL-CAPS HEADLINES, SEVEN WORDS MAX.

Plus Jakarta is our Google font

Plus Jakarta Sans RegularPlus Jakarta Sans MediumPlus Jakarta Sans SemiBoldPlus Jakarta Sans BoldPlus Jakarta Sans ExtraBold

BRAND ELEMENTS

Typography

Type is never silent. Clean, modern, Gellix.

Styles

Modern, clean, and highly versatile character with a range of alternate characters and extensive Latin language support.

Gellix RegularGellix MediumGellix SemiBoldGellix Bold

Headlines - 104/80/64Game PortalGame Portal

Subheadline - 40/32/28Web StoreWeb Store

Body text - 20/18/16Accept in-game payments across iOS and AndroidAccept in-game payments across iOS and Android

Headline Bold/SemiBold - 104/80/64. Tracking - -3 to -6. Leading - 94% to 120%

Type Is Never Silent

Subheadline SemiBold/Medium - 40/32/28. Tracking - -3 to -5. Leading - 94% to 120%

The right typeface doesn't just carry words — it carries meaning.

Body Text Medium/Regular - 20/18/16. Tracking - -3 to -5. Leading - 94% to 120%

Typography is one of the most powerful — and most underestimated — tools in a brand's visual identity. Before a single word is read, a typeface communicates tone, personality, and intention. It tells your audience whether you're bold or quiet, playful or precise, confident or careful. The wrong font creates friction.

The right one disappears into the message, letting the content speak at full volume. That's why typography isn't a finishing touch — it's a foundation. Every headline, every caption, every word on screen is an opportunity to reinforce who you are. Choose it with the same intention you bring to everything else.

ALL-CAPS HEADLINES, SEVEN WORDS MAX.

Plus Jakarta Sans RegularPlus Jakarta Sans MediumPlus Jakarta Sans SemiBoldPlus Jakarta Sans BoldPlus Jakarta Sans ExtraBold

Plus Jakarta Sans

D2C

Logo

Appcharge Logo & Symbol Versions

Color

We have three distinct color categories.

Typography

Gellix is our primary font

Plus Jakarta is our Google font

Iconography

Our Primary Icons

Imagery icons

Brand glow

Brand Glow. Shapes & Perspectives

UI Element

Two UI Styles. Floating & In-App

Imagery

Imagery

Typography

Styles