SalesPlayers spend up to 30% more when seasonal offers coincide with pre-sales, while publishers see stronger day-one Black Friday adoption and higher overall ARPU across the event window.
Run a pre-sale: Launch 12–24 hours before the holiday to build momentum and avoid running big discounts right before the holidays: you want players hungry for the main event.
Launch a limited-time pre-sale. Set up rolling offers with visible timers to generate stronger purchase incentives. Time feature releases following peak weekends to counter buyer hangovers effects.
01
Plan ahead
Why top publishers start preparing months in advance, and how to build your seasonal campaign calendar.
02
Design for seasonality
Make your store feel festive. From themed banners to seasonal checkouts, small tweaks can drive big lifts.
03
Create a sales strategy
Create hunger for offers with pre-sales, increase game difficulty, tiered/gradual discounts [plan for each holiday offer to be better than the last], and perfectly timed feature launches.
04
Drive players to store
Costs drop in Q4. Learn how to double down on in-game banners, social links, and email to bring players in.
05
Leverage Appcharge tools
Set up your rotating offer gallery and Rolling Offers, send players Checkout Links directly, and optimize everything with A/B testing.