playersPublishers who combine in-game banners with out-of-game channels like email, social checkout links, and influencer campaigns see stronger DAU-to-store conversion.
Seasonal campaigns that layer 3+ touch points (in-game + retargeting + email + community) see the highest ARPU uplift.
Segment and retarget lapsed/VIP players with special offers. Brief community managers and influencers on upcoming drops.
01
Plan ahead
Why top publishers start preparing months in advance, and how to build your seasonal campaign calendar.
02
Design for seasonality
Make your store feel festive. From themed banners to seasonal checkouts, small tweaks can drive big lifts.
03
Create a sales strategy
Create hunger for offers with pre-sales, increase game difficulty, tiered/gradual discounts [plan for each holiday offer to be better than the last], and perfectly timed feature launches.
04
Drive players to store
Costs drop in Q4. Learn how to double down on in-game banners, social links, and email to bring players in.
05
Leverage Appcharge tools
Set up your rotating offer gallery and Rolling Offers, send players Checkout Links directly, and optimize everything with A/B testing.