AheadFor most gaming publishers, Q4 alone accounts for over 40% of their total annual revenue, and is consistently the most profitable period for web stores, but only if the groundwork is in place.
Avoid a post-sale “hangover” and anticipate your recovery by pacing your offers and promotions. Prevent game economy leaks that can damage long-term spending.
Decide whether to push weekdays or amplify weekends. Schedule recovery/cooldown weeks post-event. Sync offers with LiveOps and feature launches.
01
Plan ahead
Why top publishers start preparing months in advance, and how to build your seasonal campaign calendar.
02
Design for seasonality
Make your store feel festive. From themed banners to seasonal checkouts, small tweaks can drive big lifts.
03
Create a sales strategy
Create hunger for offers with pre-sales, increase game difficulty, tiered/gradual discounts [plan for each holiday offer to be better than the last], and perfectly timed feature launches.
04
Drive players to store
Costs drop in Q4. Learn how to double down on in-game banners, social links, and email to bring players in.
05
Leverage Appcharge tools
Set up your rotating offer gallery and Rolling Offers, send players Checkout Links directly, and optimize everything with A/B testing.