Your Guide to Maximizing WEB Store Revenue Over the Holidays
YourGuidetoMaximizingWEBStoreRevenueOvertheHolidays
Learn how to make the most of the Q4 holidays with our team’s insights
For game publishers, Q4 can’t be business as usual.
Black Friday, Cyber Monday, Thanksgiving, Christmas — the holiday season is when players are most ready to spend. The best publishers are leveraging this with their DTC strategy; we’ve seen partners increasing web store income over 60% and number of depositors by 170% in a single day as a result.
This isn’t just about discounts. It’s about building anticipation, designing experiences, and delivering offers in ways that feel rewarding to players.
We’ve distilled insights from Appcharge’s monetization experts into 5 straightforward steps. Each one comes with actionable advice you can put into practice right away.
01
Plan ahead
Why top publishers start preparing months in advance, and how to build your seasonal campaign calendar.
02
Design for seasonality
Make your store feel festive. From themed banners to seasonal checkouts, small tweaks can drive big lifts.
03
Create a sales strategy
Create hunger for offers with pre-sales, increase game difficulty, tiered/gradual discounts [plan for each holiday offer to be better than the last], and perfectly timed feature launches.
04
Drive players to store
Costs drop in Q4. Learn how to double down on in-game banners, social links, and email to bring players in.
05
Leverage Appcharge tools
Set up your rotating offer gallery and Rolling Offers, send players Checkout Links directly, and optimize everything with A/B testing.
