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Rolling offers
Publishers using Appcharge Rolling Offers during seasonal campaigns reported sustained uplift beyond the initial sales spike, countering buyer fatigue - i.e. the holiday hangovers.
Web store special offers gallery
Gallery offers are an amazing promotional tool that can be personalized at the player-level. Publishers use this to align in-game communication and seasonal art.
Payment links
Experiment with iOS and Android Payment Links: launch enticing seasonal offers that attract U.S based players to your store or allow them to purchase directly for in-app flows.
A/B testing
Appcharge provides publishers with an out-of-the-box A/B testing tool that allows you to run multiple test at once - from special sales to discounts, UI and messaging tactics. Easily track and measure your performance.
01
Plan ahead
Why top publishers start preparing months in advance, and how to build your seasonal campaign calendar.
02
Design for seasonality
Make your store feel festive. From themed banners to seasonal checkouts, small tweaks can drive big lifts.
03
Create a sales strategy
Create hunger for offers with pre-sales, increase game difficulty, tiered/gradual discounts [plan for each holiday offer to be better than the last], and perfectly timed feature launches.
04
Drive players to store
Costs drop in Q4. Learn how to double down on in-game banners, social links, and email to bring players in.
05
Leverage Appcharge tools
Set up your rotating offer gallery and Rolling Offers, send players Checkout Links directly, and optimize everything with A/B testing.